5 thoughts on “How to write the target customer description of the car beauty company”
Chelsea
This should mainly depend on the analysis of the target customers of your company, and then summarize it as a statement of text. If you are more detailed, you can include: target customer age, academic qualifications, income levels, and scope of residence. First of all, it should be vigorously promoted through media, leaflets, etc., so that target customers know, familiar with, understand, and like our market positioning. Secondly, car beauty shops should spread their own positioning through the word owner's word of mouth, increasing the number of potential customers. Finally, car beauty shops should pay attention to the target customer's deviation of its market positioning and understanding of its market positioning or the mistakes of the target customers caused by the market positioning of our store, and timely correct the image of inconsistent market positioning in a timely manner. In broad, there are target customers who have cars. After subdivision, luxury car users have requirements for car beauty and are not sensitive to the price. Generally, they will not wash the car by themselves. It is face, and there is a demand for car beauty; users who buy new cars within 1 year, they still cherish the vehicle, and they will also consider car beauty. Car body maintenance The expansion information: The car body maintenance is also used to cars beauty. The main purpose is to remove various oxidation and corrosion, pollutants, etc. in the outside of the car and the car body. Then protect it and try to highlight the "beauty" of the car. It mainly includes: car paint maintenance, interior maintenance, electroplating processing, leather plastic maintenance, tires and wheels, windshield maintenance, chassis maintenance, engine appearance maintenance, etc. The following is 12 wrong maintenance methods to learn from The car washing of the sun — injury car paint The private car owners like to wash the car in the sun, thinking that after washing, I can quickly put my body on the body quickly The water is dried. In fact, it is wrong. Washing the car in the sun, the convex lens effect formed by the water will cause the top layer of the car paint to produce a local high temperature phenomenon. Over time, the car paint will lose its gloss. It is also easy to cause uneven color of the body. Therefore, it is best to wash the car with car washing under the conditions of obstruction. If it is not guaranteed, it is best to choose in a cloudy or sunny morning and evening. This car washing like bathing — harmful air conditioning Is when the weather temperature rises, the dust is increased, the body is easy to dirty, and the frequency of car owners' car washing starts. Throughout the bottom. However, it should be noted that it is necessary to keep the car air -conditioning dryness. If the car air conditioner is accidentally wet, it will affect the life of the car air conditioner. This Waxing -Poor effect The people are used to the body's waxing in a circle. This is an incorrect way. The correct method of waxing is to be performed in a straight line, and the horizontal line is alternately, and the last one is in the direction of the rainwater flow, so as to reduce the effect of reducing the car paint surface to produce a concentric aura. This oil is too many -out of failure Is when the oil in the engine oil bottom shell is insufficient, frictions such as bearing and necks will not be lubricated due to the small amount of oil, which exacerbates the degree of wear, and even causes burning tile shaft ACCIDENT. However, if there are too many motor oil, the crankshaft handle and connecting rod large end of the engine will cause severe stirring at work, which will not only increase the internal power loss of the engine, but also increase the amount of oil splattered on the wall of the cylinder. Therefore, the oil in the engine oil bottom shell should be controlled between the upper and lower lines of the oil ruler. This bolt is too tight — permanent deformation The fasteners with bolts and nuts on the car should be used to ensure that it has enough pre -tightening, but it cannot be tightened. On the one hand, the connector will cause permanent deformation under the action of external forces; on the other hand, it will cause the bolt to stretch permanent deformation, the pre -tightening force decreases, and even causes the slide or break. The fan strap is too tight — the bearing load is large It drivers believe that the tightness of the fan belt can improve the engine cooling effect. Therefore As everyone knows, this approach is wrong. The fan belt should be kept tight and appropriate, because excessive tightness will cause the bearing load to be too large, the wear increases, and the power consumption increases. At the same time, the pump axis will bend. The belt is extended deformation and shortened. Imported tires —— Not applicable It people like to emphasize "imports" when buying tires, but new tires pushed abroad have one of the most fatal defects for domestic users. The flat roads in Europe are very different from domestic road conditions. Tires suitable for European road conditions are difficult to perform well in China. Especially in terms of tire -resistant strikes, it is obviously not convinced by the Italian -branded leather shoes. Generally, the tire side bag is inevitable. It tires of some foreign brands After the domestic joint venture production, a layer of curtain cloth is added to the side of the tire according to the domestic road conditions, which greatly increases the anti -rushing force of the tire side. Replace imported goods. The new battery is not charging -shortened life The first charging of the battery is called the initial charging, and the first charging has a great impact on the service life of the battery. If you do not charge, you can use the "water" directly. The capacity of the battery is not high and the life will be shortened; if it is charged directly, it will also shorten the life. Usually the first charging of the battery is to install and use it with a small current after adding an electrolyte. The equipment in the car is randomly added -affecting driving safety private sedan is the home where the owner moves, and it is understandable to pursue passenger comfort and luxury, but some car owners will install various equipment in the car by themselves. This kind of modification is modified. If it is not handled properly, it often has adverse effects on the performance and convenience and reliability of automobiles, and it is easy to leave a postprandal card or affect driving safety. This temperature is too low -wear engine When the weather is hot, some drivers blindly require the cooling water temperature as low as possible in order to prevent the engine's temperature. Simply remove the temperature vessel, these practices are wrong. The car engine is afraid of heat and cold. If the temperature of the cooling water is too low, the fuel will worsen, increase the fuel consumption, exacerbate wear, increase the oil viscosity, and decrease the engine power. The test shows that when the cooling water temperature of the car is 40-50 ° C, the engine wear increases by 60%-80%, the power is reduced by 25%, and the fuel consumption increases by 8%-10%. Therefore, the temperature of the engine cooling water is not as low as possible, and it should generally be controlled between 80-90 ° C. The water tank "open the pot" Quickly add water -cylinder cracking The driver is worried that the engine temperature will rise again as soon as the water tank appears to "open the pot", and immediately turn off the water. This approach is wrong, and it is likely to cause the cylinder head to crack due to sudden cold. If you meet the water tank to "open the pot", the correct method is to stop immediately to keep the engine speed. After the temperature of the cooling water is reduced, the engine is turned off. At this time, if the number of cooling water is insufficient, it should be added slowly to prevent the cylinder head cracking due to sudden cold. The long -term no car or short -distance car -the damage to the machine although some people have become a car family, they usually "do not want to" drive. The car method is very hurt. The surface of the mechanical parts such as the engine and the gearbox will rust because it is often in the state of direct contact with the air, and the battery will also affect the service life due to long -term natural discharge. The best way is to run a car every few days and run for thirty or forty minutes. In addition, short -distance cars will always hurt the car. The cars are moving at any time but not far from driving. It is an important reason for hurting the car.
This should mainly depend on the analysis of the target customers of your company, and then summarize it as a statement of text. If you are more detailed, you can include: target customer age, academic qualifications, income levels, and scope of residence.
List the commonality of the target group! 1, car owner 2, car price range 3, car owner gender, age, education level, family structure, work nature , etc.!
In more car beauty problems, you can refer to my blog, I hope to help LZ!
First of all, the target customers described by a car beauty company are first. You must understand whether the target is low -end, the middle end is still high -end or high -end. Different customer bases pay attention to different issues, that's all, so we need a different planning method and targeted point for different customers. another kind. Customers' descriptions are divided into such a few points. Economic situation, one is the customer's trading background, as well as the family situation of customers, etc.
This should mainly depend on the analysis of the target customers of your company, and then summarize it as a statement of text. If you are more detailed, you can include: target customer age, academic qualifications, income levels, and scope of residence.
First of all, it should be vigorously promoted through media, leaflets, etc., so that target customers know, familiar with, understand, and like our market positioning. Secondly, car beauty shops should spread their own positioning through the word owner's word of mouth, increasing the number of potential customers. Finally, car beauty shops should pay attention to the target customer's deviation of its market positioning and understanding of its market positioning or the mistakes of the target customers caused by the market positioning of our store, and timely correct the image of inconsistent market positioning in a timely manner.
In broad, there are target customers who have cars. After subdivision, luxury car users have requirements for car beauty and are not sensitive to the price. Generally, they will not wash the car by themselves. It is face, and there is a demand for car beauty; users who buy new cars within 1 year, they still cherish the vehicle, and they will also consider car beauty. Car body maintenance
The expansion information:
The car body maintenance is also used to cars beauty. The main purpose is to remove various oxidation and corrosion, pollutants, etc. in the outside of the car and the car body. Then protect it and try to highlight the "beauty" of the car. It mainly includes: car paint maintenance, interior maintenance, electroplating processing, leather plastic maintenance, tires and wheels, windshield maintenance, chassis maintenance, engine appearance maintenance, etc.
The following is 12 wrong maintenance methods to learn from
The car washing of the sun — injury car paint
The private car owners like to wash the car in the sun, thinking that after washing, I can quickly put my body on the body quickly The water is dried. In fact, it is wrong. Washing the car in the sun, the convex lens effect formed by the water will cause the top layer of the car paint to produce a local high temperature phenomenon. Over time, the car paint will lose its gloss. It is also easy to cause uneven color of the body. Therefore, it is best to wash the car with car washing under the conditions of obstruction. If it is not guaranteed, it is best to choose in a cloudy or sunny morning and evening.
This car washing like bathing — harmful air conditioning
Is when the weather temperature rises, the dust is increased, the body is easy to dirty, and the frequency of car owners' car washing starts. Throughout the bottom. However, it should be noted that it is necessary to keep the car air -conditioning dryness. If the car air conditioner is accidentally wet, it will affect the life of the car air conditioner.
This Waxing -Poor effect
The people are used to the body's waxing in a circle. This is an incorrect way. The correct method of waxing is to be performed in a straight line, and the horizontal line is alternately, and the last one is in the direction of the rainwater flow, so as to reduce the effect of reducing the car paint surface to produce a concentric aura.
This oil is too many -out of failure
Is when the oil in the engine oil bottom shell is insufficient, frictions such as bearing and necks will not be lubricated due to the small amount of oil, which exacerbates the degree of wear, and even causes burning tile shaft ACCIDENT. However, if there are too many motor oil, the crankshaft handle and connecting rod large end of the engine will cause severe stirring at work, which will not only increase the internal power loss of the engine, but also increase the amount of oil splattered on the wall of the cylinder. Therefore, the oil in the engine oil bottom shell should be controlled between the upper and lower lines of the oil ruler.
This bolt is too tight — permanent deformation
The fasteners with bolts and nuts on the car should be used to ensure that it has enough pre -tightening, but it cannot be tightened. On the one hand, the connector will cause permanent deformation under the action of external forces; on the other hand, it will cause the bolt to stretch permanent deformation, the pre -tightening force decreases, and even causes the slide or break.
The fan strap is too tight — the bearing load is large
It drivers believe that the tightness of the fan belt can improve the engine cooling effect. Therefore As everyone knows, this approach is wrong. The fan belt should be kept tight and appropriate, because excessive tightness will cause the bearing load to be too large, the wear increases, and the power consumption increases. At the same time, the pump axis will bend.
The belt is extended deformation and shortened.
Imported tires —— Not applicable
It people like to emphasize "imports" when buying tires, but new tires pushed abroad have one of the most fatal defects for domestic users. The flat roads in Europe are very different from domestic road conditions. Tires suitable for European road conditions are difficult to perform well in China. Especially in terms of tire -resistant strikes, it is obviously not convinced by the Italian -branded leather shoes. Generally, the tire side bag is inevitable.
It tires of some foreign brands After the domestic joint venture production, a layer of curtain cloth is added to the side of the tire according to the domestic road conditions, which greatly increases the anti -rushing force of the tire side. Replace imported goods.
The new battery is not charging -shortened life
The first charging of the battery is called the initial charging, and the first charging has a great impact on the service life of the battery. If you do not charge, you can use the "water" directly. The capacity of the battery is not high and the life will be shortened; if it is charged directly, it will also shorten the life. Usually the first charging of the battery is to install and use it with a small current after adding an electrolyte.
The equipment in the car is randomly added -affecting driving safety
private sedan is the home where the owner moves, and it is understandable to pursue passenger comfort and luxury, but some car owners will install various equipment in the car by themselves. This kind of modification is modified. If it is not handled properly, it often has adverse effects on the performance and convenience and reliability of automobiles, and it is easy to leave a postprandal card or affect driving safety.
This temperature is too low -wear engine
When the weather is hot, some drivers blindly require the cooling water temperature as low as possible in order to prevent the engine's temperature. Simply remove the temperature vessel, these practices are wrong. The car engine is afraid of heat and cold. If the temperature of the cooling water is too low, the fuel will worsen, increase the fuel consumption, exacerbate wear, increase the oil viscosity, and decrease the engine power. The test shows that when the cooling water temperature of the car is 40-50 ° C, the engine wear increases by 60%-80%, the power is reduced by 25%, and the fuel consumption increases by 8%-10%. Therefore, the temperature of the engine cooling water is not as low as possible, and it should generally be controlled between 80-90 ° C.
The water tank "open the pot" Quickly add water -cylinder cracking
The driver is worried that the engine temperature will rise again as soon as the water tank appears to "open the pot", and immediately turn off the water. This approach is wrong, and it is likely to cause the cylinder head to crack due to sudden cold. If you meet the water tank to "open the pot", the correct method is to stop immediately to keep the engine speed. After the temperature of the cooling water is reduced, the engine is turned off. At this time, if the number of cooling water is insufficient, it should be added slowly to prevent the cylinder head cracking due to sudden cold.
The long -term no car or short -distance car -the damage to the machine
although some people have become a car family, they usually "do not want to" drive. The car method is very hurt. The surface of the mechanical parts such as the engine and the gearbox will rust because it is often in the state of direct contact with the air, and the battery will also affect the service life due to long -term natural discharge. The best way is to run a car every few days and run for thirty or forty minutes. In addition, short -distance cars will always hurt the car. The cars are moving at any time but not far from driving. It is an important reason for hurting the car.
This should mainly depend on the analysis of the target customers of your company, and then summarize it as a statement of text. If you are more detailed, you can include: target customer age, academic qualifications, income levels, and scope of residence.
List the commonality of the target group!
1, car owner
2, car price range
3, car owner gender, age, education level, family structure, work nature
, etc.!
In more car beauty problems, you can refer to my blog, I hope to help LZ!
Hi./sotodepot/
I I wish lz every day!
First of all, the target customers described by a car beauty company are first. You must understand whether the target is low -end, the middle end is still high -end or high -end. Different customer bases pay attention to different issues, that's all, so we need a different planning method and targeted point for different customers. another kind. Customers' descriptions are divided into such a few points. Economic situation, one is the customer's trading background, as well as the family situation of customers, etc.
Is it a customer how to describe the goal of a car beauty company?