Sales jewelery is divided into 6 steps: First, we meet the customer's arrival in a good mental state. When the customer enters or is ready to enter the store, he stands politely and welcomes the customer with a smile, and you can also give certain greetings, such as "Hello"! "Welcome" and so on. In addition, when a customer goes through the counter, it is necessary to take as much measures as much as possible to attract customers' attention to your counter, such as making a large mirror to observe the diamond or take out a certain product to try it. The interest in your counter is actually a small advertisement. The second, the receiving guests should find the right time. When the customer is moving towards your counter, you should look at the customer with a smile, or you can also greet it, but you should not approach the customer prematurely, and you should create an easy shopping environment for customers as much as possible. When the customer stays at a counter and pay attention to seeing a piece of jewelry, you should lightly approach the customer. It is recommended not to stand in front of the customer. The good position is the front side of the customer. The pressure of customers is also convenient for customers to talk, because speaking on the side is more effortless than customers look up at you when they face face -to -face, and they also respect customers more. In addition, the salesperson can also persuade the customer to try it, and at the same time, the customer is afraid of the concerns that may not be bought after the trial, so that the customer can try to wear it without worry. third, be sufficient when displaying jewelry jewelry. Due to the lack of knowledge of jewelry knowledge, businessmen's display of jewelry is very important. When many salespersons proposed to take a piece of jewelry, they opened the counter mechanically and submitted it to the customer after taking it out. In fact, when you start to take out diamond jewelry, you should first describe the cutting of the diamond, and you must swing the diamond jewelry with your hands, and the manual mouth also moves. The words of the description basically finish the jewelry to the customer. It is likely to imitate your movements to observe the diamond. In addition, when the customer selects the style, the salesperson should recommend the two styles of the two styles in time, and the customer observes a long time of observation time, and then re -describe the style represented by the two styles. This is easy to lock and narrow the style and scope of customer choices. Fourth, use the questions raised by customers to introduce the opportunity as much as possible to introduce jewelry knowledge. The more knowledge about the jewelry that the customer knows, the more satisfaction will be satisfied after buying. When a lady put on a newly bought diamond ring to go to work, she always hopes to attract the attention of my colleagues. When others see this diamond ring, she will talk about the endless diamond knowledge she knows, fully get the spiritual enjoyment of a diamond, and at the same time she is also advertising for you. As the saying goes; "Satisfied customers are the best advertisements", "the most influential advertisement is the people around them." But if you are willing to listen or not to explain the knowledge of jewelry, you will also attract customers' boredom. Therefore, the timing is very important, seizing the opportunity throughout the process of sales, especially when customers ask questions. Fifth. Due to the misleading of some jewelry banks, many consumers are required to be produced in South Africa when they buy diamonds, and people think that clarity is the best diamond evaluation of VVS -level. When customers ask such questions, the salesperson must not simply say no, nor should they not say anything. For example, when customers ask whether there are South African diamonds, in order to keep the customer first, we can say yes, and then tell consumers that the diamonds are actually measured by 4C standards. South Africa has a large output, not all diamonds, not all diamonds It ’s good, and most of the diamonds in the world are made by Daibis. It’ s better to say that our diamonds come from Dabis. For the grade of diamonds, when a salesperson obtains a certificate, he should first grasp the initiative, that is, take a look before handing it to the customer, and introduce the diamonds based on the grade level. More than persuading customers. Sixth, due to the relatively high value of jewelry in jewelry, it is a large expense for customers. Therefore, customers often have heavy pressure before the final transaction. See "and don't return. In the face of this situation, the salesperson needs to take distraction methods to reduce the pressure of customers. For example, to talk about topics about jewelry popularity with their colleagues or customers, they can also take out several grades of jewelry for customers to choose. Is when we successfully sell the accessories, don't think that the task is over, and we should also do a good job of after -sales service. After the transaction is successful, we must also introduce to wear and maintenance knowledge by filling in the after -sales form. For example: "If you don't wear it, please place this jewelry separately and do not stack it with other jewelry." Finally, it is best to replace the commonly used "Welcome next" with some blessings. Wait, the word "love" must be integrated into sales.
The skills of jewelry sales The image dress should conform to the temperament of the jewelry industry The dignified manner, talk elegance, wear a certain first jewelry and watch, and give customers a grade feeling. If necessary, you can participate in jewelry sales training, focusing on exercising your own cultivation temperament, and standing and speech must make customers feel comfortable.
02 . What should I do when the customer hesitate? The customers will look very hesitant after choosing. If you buy it, you will regret it. It is a pity not to buy it. At this time, as jewelry salespersons, we should guide customers to show the scarcity and value of this product, so that customers can feel that things are worthwhile and increase their determination to decisively place orders.
03 It the price is too high This customers who buy jewelry for the first time or lack of purchasing experience, hearing a diamond ring to sell tens of thousands or even hundreds of thousands of thousands of thousands of thousands It will cause such psychology. At this time, as a salesperson, the basic knowledge of jewelry should be briefly introduced to customers, so that they can understand that things are rare and precious, and compare it with other brands of the same price brand to highlight the advantages of this product.
04 The budget exceeds the budget The customer originally budget 10,000, but jewelery requires 12,000. Customers said that they have exceeded the budget. What should I do at this time? Through several exchanges, I must have a general understanding of the customer's purchase ability, occupation, and consumption habits. At this time, we should grasp the psychological characteristics of customers and put forward preferential policies, such as applying for another discount, giving small gifts, and so on. This method can make customers feel that some budgets are not lost.
05 This continuous bargaining Pereponed people who buy jewelry are women, and they are also a type of person who is good at bargaining bargaining. Many sales staff often appear very passive in the face of the aggressive bargaining strategy. At this time, we should keep a sober head and recognize the reserve price of the goods they sell. What is the commission of the difference? In the face of the bargaining methods, we can communicate with customers with methods such as "bitter meat" and "cost theory", so that they can understand that there is little room for bargaining.
06 The customers who are "only do not buy" This customers are used to visiting jewelry shops, but after watching it, they are only for addiction and do not show the idea of buying. In the face of such customers, on the one hand, they cannot obviously express their disliked posture, and they should continue to smile and wait for guests; on the other hand, if the customer is entangled, you can use it to help other customers choose jewelry or go back to the background to check out. Matters, etc., do not hurt or offend customers because of their emotions.
07 Sales tips reminds . Let customers know your brand at the first time . Guide customers to choose . The content of the activity . When the customer feels that things are too expensive, don’t answer directly
Sales jewelery is divided into 6 steps: First, we meet the customer's arrival in a good mental state. When the customer enters or is ready to enter the store, he stands politely and welcomes the customer with a smile, and you can also give certain greetings, such as "Hello"! "Welcome" and so on. In addition, when a customer goes through the counter, it is necessary to take as much measures as much as possible to attract customers' attention to your counter, such as making a large mirror to observe the diamond or take out a certain product to try it. The interest in your counter is actually a small advertisement.
The second, the receiving guests should find the right time. When the customer is moving towards your counter, you should look at the customer with a smile, or you can also greet it, but you should not approach the customer prematurely, and you should create an easy shopping environment for customers as much as possible. When the customer stays at a counter and pay attention to seeing a piece of jewelry, you should lightly approach the customer. It is recommended not to stand in front of the customer. The good position is the front side of the customer. The pressure of customers is also convenient for customers to talk, because speaking on the side is more effortless than customers look up at you when they face face -to -face, and they also respect customers more. In addition, the salesperson can also persuade the customer to try it, and at the same time, the customer is afraid of the concerns that may not be bought after the trial, so that the customer can try to wear it without worry.
third, be sufficient when displaying jewelry jewelry. Due to the lack of knowledge of jewelry knowledge, businessmen's display of jewelry is very important. When many salespersons proposed to take a piece of jewelry, they opened the counter mechanically and submitted it to the customer after taking it out. In fact, when you start to take out diamond jewelry, you should first describe the cutting of the diamond, and you must swing the diamond jewelry with your hands, and the manual mouth also moves. The words of the description basically finish the jewelry to the customer. It is likely to imitate your movements to observe the diamond. In addition, when the customer selects the style, the salesperson should recommend the two styles of the two styles in time, and the customer observes a long time of observation time, and then re -describe the style represented by the two styles. This is easy to lock and narrow the style and scope of customer choices.
Fourth, use the questions raised by customers to introduce the opportunity as much as possible to introduce jewelry knowledge. The more knowledge about the jewelry that the customer knows, the more satisfaction will be satisfied after buying. When a lady put on a newly bought diamond ring to go to work, she always hopes to attract the attention of my colleagues. When others see this diamond ring, she will talk about the endless diamond knowledge she knows, fully get the spiritual enjoyment of a diamond, and at the same time she is also advertising for you. As the saying goes; "Satisfied customers are the best advertisements", "the most influential advertisement is the people around them." But if you are willing to listen or not to explain the knowledge of jewelry, you will also attract customers' boredom. Therefore, the timing is very important, seizing the opportunity throughout the process of sales, especially when customers ask questions.
Fifth. Due to the misleading of some jewelry banks, many consumers are required to be produced in South Africa when they buy diamonds, and people think that clarity is the best diamond evaluation of VVS -level. When customers ask such questions, the salesperson must not simply say no, nor should they not say anything. For example, when customers ask whether there are South African diamonds, in order to keep the customer first, we can say yes, and then tell consumers that the diamonds are actually measured by 4C standards. South Africa has a large output, not all diamonds, not all diamonds It ’s good, and most of the diamonds in the world are made by Daibis. It’ s better to say that our diamonds come from Dabis. For the grade of diamonds, when a salesperson obtains a certificate, he should first grasp the initiative, that is, take a look before handing it to the customer, and introduce the diamonds based on the grade level. More than persuading customers.
Sixth, due to the relatively high value of jewelry in jewelry, it is a large expense for customers. Therefore, customers often have heavy pressure before the final transaction. See "and don't return. In the face of this situation, the salesperson needs to take distraction methods to reduce the pressure of customers. For example, to talk about topics about jewelry popularity with their colleagues or customers, they can also take out several grades of jewelry for customers to choose.
Is when we successfully sell the accessories, don't think that the task is over, and we should also do a good job of after -sales service. After the transaction is successful, we must also introduce to wear and maintenance knowledge by filling in the after -sales form. For example: "If you don't wear it, please place this jewelry separately and do not stack it with other jewelry."
Finally, it is best to replace the commonly used "Welcome next" with some blessings. Wait, the word "love" must be integrated into sales.
The skills of jewelry sales
The image dress should conform to the temperament of the jewelry industry
The dignified manner, talk elegance, wear a certain first jewelry and watch, and give customers a grade feeling. If necessary, you can participate in jewelry sales training, focusing on exercising your own cultivation temperament, and standing and speech must make customers feel comfortable.
02
. What should I do when the customer hesitate?
The customers will look very hesitant after choosing. If you buy it, you will regret it. It is a pity not to buy it. At this time, as jewelry salespersons, we should guide customers to show the scarcity and value of this product, so that customers can feel that things are worthwhile and increase their determination to decisively place orders.
03
It the price is too high
This customers who buy jewelry for the first time or lack of purchasing experience, hearing a diamond ring to sell tens of thousands or even hundreds of thousands of thousands of thousands of thousands It will cause such psychology. At this time, as a salesperson, the basic knowledge of jewelry should be briefly introduced to customers, so that they can understand that things are rare and precious, and compare it with other brands of the same price brand to highlight the advantages of this product.
04
The budget exceeds the budget
The customer originally budget 10,000, but jewelery requires 12,000. Customers said that they have exceeded the budget. What should I do at this time? Through several exchanges, I must have a general understanding of the customer's purchase ability, occupation, and consumption habits. At this time, we should grasp the psychological characteristics of customers and put forward preferential policies, such as applying for another discount, giving small gifts, and so on. This method can make customers feel that some budgets are not lost.
05
This continuous bargaining
Pereponed people who buy jewelry are women, and they are also a type of person who is good at bargaining bargaining. Many sales staff often appear very passive in the face of the aggressive bargaining strategy. At this time, we should keep a sober head and recognize the reserve price of the goods they sell. What is the commission of the difference? In the face of the bargaining methods, we can communicate with customers with methods such as "bitter meat" and "cost theory", so that they can understand that there is little room for bargaining.
06
The customers who are "only do not buy"
This customers are used to visiting jewelry shops, but after watching it, they are only for addiction and do not show the idea of buying. In the face of such customers, on the one hand, they cannot obviously express their disliked posture, and they should continue to smile and wait for guests; on the other hand, if the customer is entangled, you can use it to help other customers choose jewelry or go back to the background to check out. Matters, etc., do not hurt or offend customers because of their emotions.
07
Sales tips reminds
. Let customers know your brand at the first time
. Guide customers to choose
. The content of the activity
. When the customer feels that things are too expensive, don’t answer directly