2022 Jewelry Store Valentine's Day Activity Theme Planning Plan

In order to ensure the effectiveness of the activity, it is often necessary to prepare the event plan in advance. The event plan is actually a written plan formulated for the factors related to the event. So do you know how to write the activity plan to be standardized? The following is the essay of the 2022 jewelry store Valentine's Day event theme planning scheme (5 selected). Welcome to read, I hope everyone can like it.
2022 Jewelry Store Valentine's Day Activities Theme Planning Plan 1. Activity theme
"Heart Star Wish" borrows romantic stars to make sincere wishes and continue to have previous lives with him or her.
. The purpose of activity
1. The final purpose: increase product sales;
. Direct purpose: to increase the brand awareness and reputation by activity;
. Activity time r
January 23 to February 20
. The location of the event
XX jewelry XX area selling points
5. The organizer
XX jewelry Co., Ltd. The details of the activity
are divided into three parts
1. Dedicated to the lover who can spend the Valentine's Day;
2. Dedicated to the lover who cannot meet with Valentine's Day; Single nobles.
The as follows
1. Dedicated to the lover who can spend the Valentine's Day with him or her (her), a romantic poem, and he or her (her), with him (her), and him (her). She) Share the language deep in the soul, hold hands with him (her) in this life, and continues the fate of previous lives.
2. Dedicated to the lover who cannot spend the Valentine's Day, you have him or her, the unchanged true feelings, eternal expectations, just because love in our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love.
3. In the days of the color dishes dedicated to single nobles, let us temporarily put down the burden and have a dating with meteors. I believe it will fly to the place where we dream. Recommended by love: "Angel's Kiss"
The activity bright spots
"Heart Star Wish" made a sincere vow to him or her, let mestead carry your true feelings, pass through the world's Every corner, I believe the dream in my heart can be realized. (Objective: Create a romantic atmosphere for the lover, let them feel the unique of XX jewelry.) Property preparation: meteorite, put in exquisite glass box, represents one percent and one thousandth of the meteor , One -ten thousand, one -million -dollar eternal love.
Comotor highlights 2
"Declaration of True Love" Participants filled you on the cards we (her) specially made for you. We will select the most on March 3rd. Creative declaration, most moving declaration, and most romantic declaration. Be sure to leave your or her contact information! We will help you convey your affection to you or her. (Objective: Create a space and venue for venting feelings for the lover, on the other hand, you can also use it to increase the popularity and reputation of the brand.) In order to achieve the fairness of the award: we specially prepared a confinement for the declaration of the declaration. The box, a envelope. After filling in, the closed letter is closed, and then the filledors personally put them into the box to prepare for the selection of the judges.
The props: Activity leaflet page Reserves appropriate space. In addition, the promotional sheet must strive to be novel, chic, and different, giving people a desire to read carefully. To make the promotion success, the activity must be stimulated and can stimulate the target object to participate. The higher the degree of stimulation, the greater the response to sales. This is a point to stimulate the target object.
The event highlights
"Shopping with gifts" All customers who shopping on February 14 have small gifts to be given away.
Comotic highlights 4
You can also design and process your proprietary diamond jewelry for your (her) at our major selling points. Remember to customize in advance before you can presented different diamond accessories for you or her on Valentine's Day. In addition: you can go to romance and warmth with coffee shops (candlelight dinner), teahouses, and disco halls.
Seven. On -site layout
ME all -selling point -setting area display products for this event; with the theme of this event, it mainly highlights the atmosphere of "romantic, warm, and solemn". Special display of the load of this event: one percent, one thousandths, one -ten thousand, one -million -dollar eternal love of meteor. Each selling point is decorated with star accessories (folded into small stars with color belts) to create an atmosphere that is scratched by meteor (each selling point is a big star, five little stars). Hanging flag: Highlighting the romantic meteor contains our devout vows through the sky; X -rack: show the content of the event.
, preparation
1. Personnel arrangement xxx
2. Material preparation xxx
2022 jewelry store Valentine's Day event theme planning scheme 2 1. Activity time:
20xx August 20th (Tanabata Valentine's Day)
2. Activity theme
Roses that can talk about love — xx jewelry conveys your love
. Activity background:
20xx year February 14th (Valentine's Day, 8th on the 8th of the first month) -Eversed March 8th (March 8th Women's Day) is connected. Valentine's Day is an excellent opportunity to express love. It is also a festival that husband and wife meet with each other. The Women's Day of March 8th is a festival for women and a festival that men express their care for women. These three festivals are closely related to love. What people think of at this time is their lover at this time. Or lover, people will think of sending flowers to lover or lover, and at the same time buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology and launch novel and chic gifts -roses that can talk about love, Let people express their love and gratitude such as lover or lover at the same time as giving gifts to give gifts, so that the emotional meaning of XX jewelry attachs emotion, impress the hearts of consumers with emotional demands, and win with emotional marketing.
. The purpose of activity:
1. Increases the popularity of the store during Valentine's Day through this event;
2. Increases the popularity of the XX jewelry brand in the local area to seize the market share;
3. 3. Further improve the brand reputation of XX jewelry to facilitate long -term promotion of sales.
. Event content:
1. Creation activities:
(1) February 20, February 21 (February 21 Lantern Festival), March 7th The daily newspaper or evening newspaper published an event promotional advertisement, the theme is "Rose that can speak love -XX jewelry conveys your love";
(2) franchisees from all over the country do event promotional advertisements on TV stations from various places, and they can also be in gold. Time is in the form of subtitles to make activities on TV stations, participation rules, local stores/cabinet addresses and telephone detailed advertisements.
2. Counter promotion:
Mas to buy a full 1,000 yuan in the XX jewelry store/cabinet, and send a "talk rose flower". This event is to make people on Valentine's Day, Lantern Festival, On the Women's Day, the love and gratitude of her lover is mainly to record people with "talking roses" with "talking roses".
2022 Jewelry Store Valentine's Day Activities Theme Plan 3 I. Love Hengxin
This to polish your eyes
A love word interprets all the " Love ", including love, affection, friendship, etc., can see the vastness of connotation, love Hengxin jewelry to cherish every feelings in the world, and thank every emotion in the world. As a result, Ai Hengxin Jewelry has become" The incarnation of love "loves Hengxin jewelry, and there is a bright place with Ai Hengxin jewelry. Customers who come to the store can participate in the "Love Treasure" event. On the store labels in the store, find a small label with 7 words "Love with Love", respectively. Gathering 7 words can be exchanged for the love treasure for free. The award settings are as follows:
The 5 treasures such as K gold necklace and gold roses of value XXX yuan.
. The expression of roses
The is a lover, there are flowers; where there are flowers, there are lovers. During Valentine's Day, you can get a rose of "I love you" at 500 yuan in Aihengxin Jewelry, which adds a bit of romance when you give her gifts.
Details:
The means of shopping to get a rose. "You are my only"
500-999 yuan. 1499 yuan 5 meanings "love you without regrets"
1500-- 2499 yuan. 4999 yuan 12 means "heart -to -heart stamp"
5000 yuan above the meaning "always love you, this love will not be"
. Love "folding music"
I have prepared a test of the game between you and your lover, whether you are an extraordinary game of ordinary people. Let you have the opportunity to draw a prize after you shopping.
Details:
The couples who have been shopping for more than 500 yuan take a chopstick. The two cooperate to clamp the table tennis in the basin into another pot. The time is one minute. The more the clip is, the larger the prize!
prize setting:
3 goals ~ 4 ball chocolate
5 balls ~ 6 balls xxxx
7 goals ~ 8 balls ~ 8 of them ~ 8 Ball xxxx
9 goals ~ 10 goals xxxx
11 or more of XXXX
Activity conditions:
500-999 yuan once
1000--1499 yuan Two times
1500--2499 yuan 3 times
2500--3499 yuan 4 times
3500--4999 yuan 5 times
5000 yuan above
2022 jewelry Shop Valentine's Day event theme planning plan 4. Event theme
The lovers, xxx shops for your love "price"
, activity time
x month x day
three, three, three, three, three, three, three, three, three, three, three, three, three, three, three, three. Event content
1. I am "gold", let the price for love!
The confession to buy gold, send couple ring
During the event, buy 5 grams of gold jewelry and send a couple diamond ring worth 199 yuan. (Each gold jewelry is limited to a pair of couple silver ring)
gold special offer to send true feelings, two grams 520 to confess you
thousands of gold 2 grams, 520 yuan, and so on (other boutique gold work expenses) , Limit, 200 gold jewelry participated in the event, gold bars do not participate in this event.
2. I am a "diamond", putting the price for love!
The confession to buy a diamond ring, give you 520
During the event, buy diamond jewelry, up to 3,000 yuan, you can add 520 yuan to new models after one year, for example: a customer purchases 3200 yuan in diamond ring, one year a year After that, you can use this diamond ring to exchange jewelry worth 3200 520 = 3720 yuan.
The confession 520, win the lifetime diamond ring
The interactive scenario of the "true love confession" at the door of the door from 12: 00-14: 00 in the afternoon, from 12: 00-14: 00 on the pm You can get an opportunity to "confess 520, win a lifetime diamond ring (1314 yuan)".
The couples who confess on the scene, participating in the activities of "Burning Balls, Winning Drilling Ring", need to help each other to complete each other. Both sides choose a balloon and squeeze the corresponding awards in the balloon.
Pre -preparation:
① 30 silver pendants worth 52 yuan,
② 21 diamond bracelets worth 88 yuan
③ 1 diamond women's ring worth 1314 yuan,
can win the prize!
3. I am the XXX shop, for the price of love, spike time for a limited time!
a. Gem silver earrings
b. Silver necklace
c. Silver pendant
d. Silver ring
E. , Always 52 yuan, spikes at a certain period of time, and synchronize online and offline.
(determine the proportion of your own store products)
. Activity promotion
online
WeChat platform interactive message, go to the store to receive exquisite small gifts.
The WeChat community, frequent promotion of employee friends.
The maintenance of the old customer community, the event notice
offline
1. The store door head posted activities to promote advertising materials, change LED subtitles, arrange the atmosphere suitable for this event to attract the flow of people.
2. Employees phone to inform members and customers to gradually establish their own customer group.
. The distribution of the publicity page before the event, the interception around the door to attract customers;
4. The welcome object changes according to the content of the event, and the employee's dress can be appropriately adjusted according to the event.
5. Place activity exhibition racks in stores in foreign cooperation.
This training time clerk training, unified words. Personnel, routes, requirements, goals, bonuses should be explained in place, and they are familiar with exercise ......
5. Material preparation
1. Propaganda materials
2. Gift materials
3 3 Counter product material
4. Materials of the atmosphere scene layout
(Materials are followed up in the early stage of the event, adjusted and controlled during the event, avoiding pressure on multiple inventory ...)
6 6 , Objective Decomposition
1 1. Personal division of labor
The performance target decomposition of activities, designated employee goals, and specific implementation of work.
2. The system of clear prizes and punishment conveys clearly during the event, in place, and communicate with the clerk.
(Note: The transfer shift of the activity time, the replacement class of eating and rest, prepare some dry food, you can get it in the busy time.)
2022 Jewelry Store Valentine's Day Activity Plan 5 1. Event Background R r r r r
This romantic Valentine's Day has become the best time for men and women to express love, and jewelry jewelry is the best gift to express love.
. Activity theme
Meeting Jiarui Romantic Life
3. Activity time
X -month month x day
, activity content
yellow platinum :
1, thousands of gold discounts 10 yuan/grams of platinum discount 30 yuan/gram.
diamond jewelry: 10 % off the audience, the love of love is long.
2. "Eternity of Love" — The name is engraved in the diamond ring purchased by each couple, advocating the eternity of love. And distribute a "deep affection" card.
"The depths of love" — when the crystallization of love, the "love deep" card receives thousands of golden zodiac pendants. (Within 2 grams)
3. There is a miracle if you have love
bought jewelry and you will send it by yourself, and we will send the flowers to the time you want In the hands of people.
"Sweet Word Fax" We will design some exquisite cards, and send your sweet words to the hands of the people you want to send together.
4, 11 "
Jiarui diamond jewelry launched the" 11 reluctance "special package, allowing you to experience different love.